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	<title>Reither Consulting</title>
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	<link>http://reitherconsulting.wordpress.com</link>
	<description>Thinking Out Loud About Performance &#38; Affiliate Marketing</description>
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		<title>Reither Consulting</title>
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		<item>
		<title>System Design 101: Clear Requirements Help Reduce Project Cost</title>
		<link>http://reitherconsulting.wordpress.com/2007/12/20/system-design-101-clear-requirements-help-reduce-project-cost/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/12/20/system-design-101-clear-requirements-help-reduce-project-cost/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 01:13:04 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[consulting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[SDLC]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/12/20/system-design-101-clear-requirements-help-reduce-project-cost/</guid>
		<description><![CDATA[An ounce of prevention is worth a pound of cure. That famous Ben Franklin quote has a lot of applications, and somehow centuries after it was first recorded, it even extends to the design and evelopment of websites and other information systems. No matter how you define the systems development life cycle (SDLC) (w) &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=41&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The 4-Hour Workweek &#8211; Full Of Hype Or Is There Hope?</title>
		<link>http://reitherconsulting.wordpress.com/2007/12/05/the-4-hour-workweek-full-of-hype-or-is-there-hope/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/12/05/the-4-hour-workweek-full-of-hype-or-is-there-hope/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 00:50:52 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[four hour workweek]]></category>
		<category><![CDATA[outsource your life]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/12/05/the-4-hour-workweek-full-of-hype-or-is-there-hope/</guid>
		<description><![CDATA[A couple months ago, before departing for a much needed vacation, I was browsing the shelves of a local bookstore with my then fiancee&#8217; (now wife), looking for anything that looked interesting enough to read on the trip. Admittedly, I&#8217;m not much of a book reader, and even if I start it&#8217;s a 50/50 chance [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=40&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>A Brief Overview of IndexTools</title>
		<link>http://reitherconsulting.wordpress.com/2007/11/08/a-brief-overview-of-indextools/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/11/08/a-brief-overview-of-indextools/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 18:06:18 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[bay area]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[exhibitors]]></category>
		<category><![CDATA[san jose]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[ses]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/11/08/a-brief-overview-of-indextools/</guid>
		<description><![CDATA[As I mentioned in an earlier post, I first came across IndexTools at SES San Jose &#8217;07. The guy working their booth seemed to be very knowledgeable about their product; even enthusiastic about it. Turned out he (Dennis Mortensen) was a co-founder and COO, so I guess he should be knowledgeable and enthusiastic. A couple [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=37&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>Constant Contact Is One Of The Best E-mail Service Providers For The Cost</title>
		<link>http://reitherconsulting.wordpress.com/2007/11/01/constant-contact-a-perfect-solution-for-entry-level-e-mail-marketing/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/11/01/constant-contact-a-perfect-solution-for-entry-level-e-mail-marketing/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 02:18:56 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[constant contact]]></category>
		<category><![CDATA[constantcontact]]></category>
		<category><![CDATA[e-mail service provider]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/11/01/constant-contact-a-perfect-solution-for-entry-level-e-mail-marketing/</guid>
		<description><![CDATA[As my client&#8217;s e-mail service provider since early 2007, Constant Contact has proven to me that they really do offer an incredible bang for the buck. Their reasonably priced, impressively easy to use service has won me over, and I&#8217;m officially giving them a &#8220;thumbs up.&#8221; Their service is easy to use, fairly priced, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=38&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>Lawyers: Online Advertising Tip &#8211; Focus on Niche Sites</title>
		<link>http://reitherconsulting.wordpress.com/2007/10/29/lawyers-online-advertising-tip-focus-on-niche-sites/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/10/29/lawyers-online-advertising-tip-focus-on-niche-sites/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 15:51:42 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[advertisers]]></category>
		<category><![CDATA[attorney marketing]]></category>
		<category><![CDATA[cpl]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[lawyer / attorney marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[lawyer advertising]]></category>
		<category><![CDATA[lawyer marketing]]></category>
		<category><![CDATA[myfamilylaw]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/10/29/lawyers-online-advertising-tip-focus-on-niche-sites/</guid>
		<description><![CDATA[One of the easiest mistakes anyone can make in marketing &#8211; online or offline &#8211; is to overpay for advertising. And one of the easiest ways to make this all too common misjudgement on the web is to buy ad space on websites whose user demographics are much broader than your own typical target customer. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=36&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://reitherconsulting.wordpress.com/2007/10/29/lawyers-online-advertising-tip-focus-on-niche-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>Don&#8217;t Try To Manage Your Own Website Development Project &#8211; Get Expert Help</title>
		<link>http://reitherconsulting.wordpress.com/2007/09/28/dont-try-to-manage-your-own-website-development-project-get-expert-help/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/09/28/dont-try-to-manage-your-own-website-development-project-get-expert-help/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 22:37:12 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[consulting]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/09/28/dont-try-to-manage-your-own-website-development-project-get-expert-help/</guid>
		<description><![CDATA[Would you feel comfortable managing your own new home construction project? The architecture, the planning, the permits, the plumbing and electrical. It&#8217;s complicated, it&#8217;s time consuming, and unless you&#8217;re Bob Vila, it could be better left to a professional &#8211; a general contractor or a project manager who has the experience and industry connections to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=35&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>Free Local E-mail Marketing Seminars From ConstantContact</title>
		<link>http://reitherconsulting.wordpress.com/2007/09/17/free-local-e-mail-marketing-seminars-from-constantcontact/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/09/17/free-local-e-mail-marketing-seminars-from-constantcontact/#comments</comments>
		<pubDate>Mon, 17 Sep 2007 16:44:45 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Arizona]]></category>
		<category><![CDATA[bay area]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Illinois]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[states]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[constant contact]]></category>
		<category><![CDATA[constantcontact]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[seminars]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/09/17/free-local-e-mail-marketing-seminars-from-constantcontact/</guid>
		<description><![CDATA[Several months ago I chose ConstantContact as the e-mail service provider for a client&#8217;s small e-mail marketing campaign. I&#8217;ve been happy with their service so far, so I&#8217;ll continue to share different facets of their offerings. Constant Contact holds local events in some areas, including the San Francisco Bay Area, Arizona, Colorado, Georgia, Illinois, New [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=32&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>Citysearch PPC Service Has Long Way To Go</title>
		<link>http://reitherconsulting.wordpress.com/2007/09/14/citysearch-ppc-service-has-long-way-to-go/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/09/14/citysearch-ppc-service-has-long-way-to-go/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 19:03:50 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[advertisers]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[bay area]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[merchants]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/09/14/citysearch-ppc-service-has-long-way-to-go/</guid>
		<description><![CDATA[As a consumer I&#8217;ve been a fan of Citysearch for years. I know their service as a great way to get a quick opinion on restaurants, clubs, and other local venues. You take Citysearch reviews with a grain of salt, of course, but they&#8217;re more often than not reasonably accurate (the user reviews, that is, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=31&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>&#8220;We&#8217;re Not an Ad Network&#8221;</title>
		<link>http://reitherconsulting.wordpress.com/2007/09/10/were-not-an-ad-network/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/09/10/were-not-an-ad-network/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 22:17:18 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[ad networks]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[seminars]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/09/10/were-not-an-ad-network/</guid>
		<description><![CDATA[You ever try to tell your grandmother what you do for a living, and realize by the end of your first breath that you have already either lost her or bored her stiff? Well, I think I know how grandma feels. It seems like every time I go to a trade show these days I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=30&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jreither</media:title>
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		<title>Value The Internal Links on Your Website for SEO</title>
		<link>http://reitherconsulting.wordpress.com/2007/09/08/value-the-internal-links-on-your-website/</link>
		<comments>http://reitherconsulting.wordpress.com/2007/09/08/value-the-internal-links-on-your-website/#comments</comments>
		<pubDate>Sat, 08 Sep 2007 08:32:36 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[internal linking]]></category>
		<category><![CDATA[linking structure]]></category>
		<category><![CDATA[page rank]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine rank]]></category>
		<category><![CDATA[website analytics]]></category>

		<guid isPermaLink="false">http://blog.reitherco.com/2007/09/08/value-the-internal-links-on-your-website/</guid>
		<description><![CDATA[Any Search Engine Optimization guru will tell you that qualit inbound links are the key to gaining page rank and search engine status. There&#8217;s no denying it. But you might want to spend a little time on a strategy that&#8217;s also been known to transfer Page Rank well: internal linking (or linking from one page [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reitherconsulting.wordpress.com&amp;blog=1281263&amp;post=29&amp;subd=reitherconsulting&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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